Thirty-five years of watching Apple's keynotes taught me to tell the difference between innovation and a price tag dressed up as one. Apple wants $2,000, and by some estimates north of $2,500; for a first-generation foldable phone that, according to the people who've actually held it, might ship with fewer camera lenses than the iPhone you're probably using right now. Sit with that for a second before you read another word. I've been an Apple user for 35 years. I'm not writin

Before You Buy the iPhone Ultra, Ask Yourself What's Actually Broken Three colorways. One question worth asking before you spend $2,000; what's actually broken on the phone you already own? Apple's first foldable iPhone is finally real. It's expected to launch September 8th, 2026, alongside the iPhone 18 Pro lineup, and reporting from Bloomberg's Mark Gurman puts the starting price north of $2,000, with some estimates now pushing toward $2,400 to $2,500 once you factor in sup

You pick up your phone and it's asking you for your Apple Account password. You try the one you think it is. Wrong. You try a variation. Wrong again. One more attempt. Nope. And now there's a little message on the screen that says your account has been locked for security reasons. I want you to take a breath. Because this is fixable. Completely, easily fixable. And it happens to a lot of people, way more than you'd think. I was talking to a member of our community last week;

You bought the phone. You trusted the advertising. Turns out the features Apple was selling you weren't ready yet. A court agreed and now there may be money owed to you. Let me tell you something that doesn't happen very often. A trillion-dollar company got caught. Admitted it. And now has to pay. Apple has agreed to a $250 million settlement over a class action lawsuit that accused the company of advertising AI-powered Siri features that, and this is the important part, didn

Let's talk about the brand new MacBook Neo, what it is, who it's for, and whether you should spend your hard-earned money on one.