Before You Buy the iPhone Ultra, Ask Yourself What's Actually Broken Three colorways. One question worth asking before you spend $2,000; what's actually broken on the phone you already own? Apple's first foldable iPhone is finally real. It's expected to launch September 8th, 2026, alongside the iPhone 18 Pro lineup, and reporting from Bloomberg's Mark Gurman puts the starting price north of $2,000, with some estimates now pushing toward $2,400 to $2,500 once you factor in sup

Thirty years in. And this might be the most excited I've been about a new iPhone in a decade. I've been an Apple user for over 30 years. I've watched this company go from the Macintosh to the iPod to the iPhone; from a cult brand that techies argued about to the most valuable company on earth. I've seen the hits and I've sat through a few misses. I know how to tell the difference between a genuine leap forward and a shiny object Apple is selling because it needs something new