The cheapest option in the room is rarely the one with nothing hidden inside it. I want to ask you something before I tell you what's actually happening, because I think the question matters more than the answer. If someone offered your company a tool that did almost everything your current, expensive tool does, for a fifth of the price, would you ask what you were giving up to get that price? Or would you just say yes? Sit with that, because right now, corporate America is a