Before You Buy the iPhone Ultra, Ask Yourself What's Actually Broken Three colorways. One question worth asking before you spend $2,000; what's actually broken on the phone you already own? Apple's first foldable iPhone is finally real. It's expected to launch September 8th, 2026, alongside the iPhone 18 Pro lineup, and reporting from Bloomberg's Mark Gurman puts the starting price north of $2,000, with some estimates now pushing toward $2,400 to $2,500 once you factor in sup