One of these actually delivered what I asked for last week. The other delivered an impressive engineering flex with a price tag to match. Last week I braced you, and myself, for a $2,000 to $2,500 foldable iPhone. Apple actually came in at $1,999 for the base model, which is genuinely lower than a lot of what Wall Street was expecting. I want to give credit where it's due right up front, because I think it's important you know I'm not writing these pieces to be reflexively an

Thirty-five years of watching Apple's keynotes taught me to tell the difference between innovation and a price tag dressed up as one. Apple wants $2,000, and by some estimates north of $2,500; for a first-generation foldable phone that, according to the people who've actually held it, might ship with fewer camera lenses than the iPhone you're probably using right now. Sit with that for a second before you read another word. I've been an Apple user for 35 years. I'm not writin

Can You Write Off That New iPhone? What Actually Counts as a Business Expense in 2026 "I'll just write it off" is the most expensive sentence in small business tax planning. Here's what that actually means. I’ve already written twice this month about the iPhone Ultra; once comparing it to the Galaxy Z Fold 8 on pure specs, and once asking whether you actually need a $2,000-plus foldable in the first place. This post is the third piece of that puzzle, and honestly, I think it m