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Google Search Just Became a Conversation, and Brussels Forced Google's Hand to Get There
The search bar didn't just get new buttons. It got a new job. For twenty-five years, Google Search worked the same basic way. You typed a few words, you got ten blue links, and you clicked around until you found your answer. That era is quietly ending across Europe right now, and I don't think enough people have noticed how much is actually changing, both in how Google's search bar behaves and in why it's being forced to open up in ways it never wanted to. Two separate things

Michael Routhier
Aug 35 min read


Brussels Made YouTube Explain Its Algorithm. YouTube Made Sure Nobody Could Find the Explanation.
The EU won the right to ask. YouTube just made sure nobody could find the answer. Every time you open YouTube, an algorithm you've never seen makes a decision about you in less than a second, deciding what you'll watch next, how long you'll stay, and how much of your attention gets sold to advertisers before you even scroll. For years, that algorithm operated as a complete black box. Then the European Union stepped in with real, binding law and forced YouTube's hand. So why,

Michael Routhier
Jul 285 min read
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