Thirty-five years of watching Apple's keynotes taught me to tell the difference between innovation and a price tag dressed up as one. Apple wants $2,000, and by some estimates north of $2,500; for a first-generation foldable phone that, according to the people who've actually held it, might ship with fewer camera lenses than the iPhone you're probably using right now. Sit with that for a second before you read another word. I've been an Apple user for 35 years. I'm not writin

Can You Write Off That New iPhone? What Actually Counts as a Business Expense in 2026 "I'll just write it off" is the most expensive sentence in small business tax planning. Here's what that actually means. I’ve already written twice this month about the iPhone Ultra; once comparing it to the Galaxy Z Fold 8 on pure specs, and once asking whether you actually need a $2,000-plus foldable in the first place. This post is the third piece of that puzzle, and honestly, I think it m

Thirty years in. And this might be the most excited I've been about a new iPhone in a decade. I've been an Apple user for over 30 years. I've watched this company go from the Macintosh to the iPod to the iPhone; from a cult brand that techies argued about to the most valuable company on earth. I've seen the hits and I've sat through a few misses. I know how to tell the difference between a genuine leap forward and a shiny object Apple is selling because it needs something new