Thirty-five years of watching Apple's keynotes taught me to tell the difference between innovation and a price tag dressed up as one. Apple wants $2,000, and by some estimates north of $2,500; for a first-generation foldable phone that, according to the people who've actually held it, might ship with fewer camera lenses than the iPhone you're probably using right now. Sit with that for a second before you read another word. I've been an Apple user for 35 years. I'm not writin

Can You Write Off That New iPhone? What Actually Counts as a Business Expense in 2026 "I'll just write it off" is the most expensive sentence in small business tax planning. Here's what that actually means. I’ve already written twice this month about the iPhone Ultra; once comparing it to the Galaxy Z Fold 8 on pure specs, and once asking whether you actually need a $2,000-plus foldable in the first place. This post is the third piece of that puzzle, and honestly, I think it m

Before You Buy the iPhone Ultra, Ask Yourself What's Actually Broken Three colorways. One question worth asking before you spend $2,000; what's actually broken on the phone you already own? Apple's first foldable iPhone is finally real. It's expected to launch September 8th, 2026, alongside the iPhone 18 Pro lineup, and reporting from Bloomberg's Mark Gurman puts the starting price north of $2,000, with some estimates now pushing toward $2,400 to $2,500 once you factor in sup