Thirty-five years of watching Apple's keynotes taught me to tell the difference between innovation and a price tag dressed up as one. Apple wants $2,000, and by some estimates north of $2,500; for a first-generation foldable phone that, according to the people who've actually held it, might ship with fewer camera lenses than the iPhone you're probably using right now. Sit with that for a second before you read another word. I've been an Apple user for 35 years. I'm not writin

Can You Write Off That New iPhone? What Actually Counts as a Business Expense in 2026 "I'll just write it off" is the most expensive sentence in small business tax planning. Here's what that actually means. I’ve already written twice this month about the iPhone Ultra; once comparing it to the Galaxy Z Fold 8 on pure specs, and once asking whether you actually need a $2,000-plus foldable in the first place. This post is the third piece of that puzzle, and honestly, I think it m

The full episode, in your own time, at your own pace. Every word, right here. This is a bonus episode, something landed in the news that couldn't wait until Tuesday. Apple is about to release its first-ever foldable iPhone, the iPhone Ultra, and as someone who has been using Apple products for over 35 years, I wanted to give you the full, honest breakdown before the rumour mill buried it in noise. The specs. The skepticism. The price conversation nobody wants to have. And the